Typography Guide for Websites — Choose Fonts That Strengthen Your Brand

Typography is one of the most important elements of web design. The right fonts make your site look professional and improve readability.

Anatomy of Great Web Typography

1. Readability — fonts must be easy to read on all screen sizes
2. Hierarchy — clear distinction between headings, subheadings, and body text
3. Pairing — complementary font combinations create visual interest
4. Performance — web fonts should load quickly without blocking content

Choosing Fonts for Your Brand

• Serif fonts (like Fraunces) — traditional, authoritative, premium
• Sans-serif fonts (like Space Grotesk) — modern, clean, approachable
• Display fonts — decorative, best used sparingly for headlines
• Monospace fonts — technical, coding, or editorial applications

Font Pairing Strategies

• Contrast pairing — pair a serif heading with a sans-serif body
• Same family — use different weights from the same font family
• Superfamily — fonts designed as a set with both serif and sans-serif versions

Technical Considerations

• Use system fonts for faster loading
• Limit to 2-3 font families per website
• Specify fallback fonts for when custom fonts fail to load
• Use font-display: swap for optimal performance
• Test on different devices and browsers

Typography on Mobile

Body text should be at least 16px on mobile devices. Line height should be 1.5-1.75 for optimal readability. Keep line length to 50-75 characters.

We select and implement typography that strengthens your brand and delights your visitors.

Stick to two or three typefaces max. Use a display font for headings and a clean, readable font for body text. Keep line height around 1.5 to 1.7 times the font size. Use font weights to create hierarchy. Good typography makes your content easier to read and your brand look more professional.

Branding is more than a logo. It is how people feel when they interact with your business. Your site, your social media, your emails, your business cards. All of it shapes that feeling. A consistent brand builds trust, and trust is what gets people to buy from you.

Your website is the centrepiece of your brand. It is where most people will form their first impression. Typography, spacing, imagery, colour. Every choice should be deliberate and aligned with what your brand stands for. A luxury brand should feel premium. A tech startup should feel modern. A local service should feel warm and trustworthy.

When your website, social media, emails, and print materials all look and sound the same, you look more professional and credible. We help businesses document brand guidelines so every piece of marketing reinforces the same message.